I’ve been talking with a lot of women lately about their vision for their business and what their long term goals are… and the answer I’ve been getting more often than not is,  ‘I don’t know’.

As a business strategist, one of the first questions I ask is “what are your goals for your business AND for your lifestyle?” (because let’s admit, they are not mutually exclusive).

If we don’t know what it is we want, how do we create a roadmap to get there?  Success will continue to elude us if we don’t know what it is we need to do each day to move our business forward with confidence and intention.

One trick I use with clients when they get stuck in the ‘I just don’t know’ is to reverse engineer.  They’re usually pretty clear on what they DON’T want, so we write that list, then flip it around.  For example, change:

I’m so tired of being financially strapped to: I want financial stability (then we look at what financial stability means like to them).

I’m tired of working 8-10 hours a day and not moving my business forward to: I want set up structures and systems in my day that support me in getting things done in my business so that I feel successful at the end of the week.

I really hate how little time I spend with my kids and spouse to: I want to create more quality time with my family.

I’m tired of my clothes not fitting to: I’d like to schedule more self-care in my week so I’m able to feel better, be more effective in my workday AND have energy at the end of the day.

I’m tired of always putting others needs ahead of mine and not doing what I need in my business to: I want to set clear and respectful boundaries that support me and the growth of my business.

So tell me, what’s your vision for your business? What goals do you want to achieve?  Don’t know, can’t remember…have no idea how to start?  Reverse engineer to design your roadmap and set your GPS